How does the branding feature work in Smartsheet?

The branding feature in Smartsheet allows organizations to personalize their interface by incorporating logos, colors, and various visual elements that reflect their brand identity. This customization enhances user experience and creates a cohesive look that aligns with the organization's established branding guidelines. By using this feature, organizations can make their Smartsheet environment feel more familiar and professional, which helps in reinforcing brand recognition among users.

The other options do not accurately capture the full scope of the branding feature. While altering font styles may be a minor aspect of customization, it does not encompass the broader range of branding possibilities that include logos and colors. Additionally, branding is not limited to creating marketing materials; rather, it is about personalizing the Smartsheet interface for internal users. Finally, branding options are not restricted only to premium users, as many of these features are available to a wider audience depending on the subscription plan.