What is one benefit of setting up a custom email domain using your organization's email domain for Smartsheet system emails?

Utilizing a custom email domain for system emails in Smartsheet provides several advantages, and one significant benefit is that recipients are more likely to read the emails. When emails are sent from an organization’s recognized domain, they tend to have a greater credibility and legitimacy compared to generic email domains. This recognition can lead to higher open rates for these emails, as recipients are more accustomed to receiving communications from the organization itself, which fosters trust and engagement.

This approach is particularly advantageous in professional settings, where filtering and spam detection systems may flag emails from unfamiliar domains as potential spam and divert them to folders where they may remain unnoticed. By using a familiar domain, organizations can ensure that important communication regarding updates, changes, and notifications is received and acknowledged by users.

While other options might touch on important features within Smartsheet, they do not address the compelling factor of enhancing email engagement through recognizable branding.