What is the primary purpose of using "Conditional Formatting" in Smartsheet?

The primary purpose of using "Conditional Formatting" in Smartsheet is to visually distinguish data based on specific criteria. This feature allows users to set rules that change the appearance of cells based on the content or values within them. For example, if a task is overdue, conditional formatting can automatically highlight that cell in red, providing an immediate visual cue that draws attention to critical data. This helps users quickly assess the status of their projects, manage priorities effectively, and improve overall data visibility without altering the underlying data itself.

The other options, while related to the overall functionality of Smartsheet, do not directly align with the specific purpose of conditional formatting. Creating new sheets automatically, generating reports, and preventing data entry errors encompass different features and tools within Smartsheet that serve distinct functions, separate from the visual presentation aspect of conditional formatting.