What is the primary purpose of using "Conditional Formatting" in Smartsheet?

The primary purpose of using "Conditional Formatting" in Smartsheet is to visually distinguish data based on specific criteria. This feature allows users to set rules that change the appearance of cells or rows depending on the values they contain. For example, users can highlight overdue tasks in red or mark completed tasks with a checkmark. This visual differentiation helps team members quickly identify important information, such as priorities or statuses, making it easier to manage projects and collaborate effectively.

Using conditional formatting enhances data visibility and helps streamline decision-making processes as it allows users to draw their focus to specific data points that meet predefined criteria. By providing a visual cue that corresponds to the underlying data, it can improve the overall functionality and usability of the sheet.

The other choices either serve different functions or do not relate directly to the visual aspect of data sorting and prioritization that conditional formatting provides.