What is the purpose of enabling SSO in an organization using Smartsheet?

Enabling Single Sign-On (SSO) in an organization using Smartsheet serves primarily to enhance security for user authentication. With SSO, users can authenticate themselves using a centralized identity provider, which allows for a more streamlined and secure login process. This reduces the number of times users have to enter their credentials, minimizing the risk of password fatigue and credential theft. Additionally, SSO supports stronger authentication methods through the identity provider, such as multi-factor authentication, further strengthening security measures.

While multiple login methods may seem relevant, SSO specifically aims to unify login credentials rather than offering diversity in them. The choices related to billing procedures and collaboration do not connect directly to the primary function of SSO, which focuses on streamlining access while boosting organizational security. Thus, enhancing user authentication is the key purpose of enabling SSO in Smartsheet.